Packaging Design

Packaging Design

The perfect blend of science, imagination and irreverence is what defines outstanding design.

  • We will breathe life into your brand with standout packaging design solutions. We will help you step up your presence on-shelf and truly connect with customers.
  • Fizzbuzz has developed highly successful packaging design solutions for numerous brands in the UK and across the world.

Creating New Pack Designs

Our packaging design process:

  • Find out who your customers are/will be. Recognise what motivates them.
  • Develop a clear understanding of your brand and how it connects with customers.
  • Analyse competitor packaging designs. Find the strengths and weaknesses.
  • Research appropriate materials and processes to identify the most effective packaging options.
  • Develop constructional concepts and graphics which create impact on-shelf, support the brand persona and spotlight the product’s point of difference.
  • Ensure the pack design complies with legislation in terms of display of statutory information and material safety.
  • Ensure the selected material and process has the best possible environmental profile.

Updating Established Pack Designs

Our process:

  • Determine the level of brand loyalty customers feel towards the product.
  • Understand what fundamental product characteristics have changed, if any.
  • Interpret how customer perception of the product or category has changed over time.
  • Analyse the current design to discover identification triggers for repeat-purchasers.
  • Look at competitor brands and analyse their strengths and weaknesses.
  • Research new production materials and processes which may provide better performance in terms of containment of product, printability or environmental profile.
  • Evolve new packaging designs which align with the new position.

Pictured: A celebratory selection box packaging design for Seriously Nuts, to contain four popular varieties.

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